Two Maasai herdsman at sunrise gazing across the Mara, Kenya.

Our Story

Our story began in London, amidst the heady design revolution of the 1980s. During this period of dynamic market growth and innovation, we were fortunate to work with a multitude of international retail and entertainment brands and learned the pivotal importance of understanding consumer demographics.

Our clients were sophisticated thought leaders who demanded clear and defined solutions, driven by well-considered and defendable business plans. We embraced this way of working and, today, the rigor of converting ideas into measurable deliverables is embedded in our team culture. Market-driven insights underpin our purpose to create long-term value while positively impacting our environment: true ‘cradle-to-grave thinking’.

At the time of the 2008 global financial crisis, our founder Paul Milton, was working with the Frankfurt Zoological Society in the iconic Serengeti National Park in Tanzania, delivering a new business plan for sustainable tourism. He witnessed firsthand the risks of sole reliance on donor-funded conservation models and saw the need for a new approach – one that underpinned the needs of the environment and community with long term economic sustainability.

Recognising the need to effect change, in 2009 he formed Milton Group, accompanied by Tom Palmer. The purpose was clear. Our story is one of constant reinvention and adaption to market trends and has been shaped by the people we have met along the way who helped us, challenged us, and opened our minds to new possibilities.

View our 40 year history